Westley and Rachelle
Modesto, CA

Westley Smith

My wife Rachelle and I live in Modesto, where I was born and raised.

I spend a lot of my time building things and figuring out how things work. Professionally, that usually means some combination of business, data, systems, and operations. Outside of work, it has meant everything from computers and electronics to small businesses, side projects, and whatever else catches my interest.

I love being outside: fishing, camping, boating, skiing, hunting, and most things you can think of, from paragliding to caving to whitewater. Getting away for a weekend, to the mountains or the Delta, is a big part of why I still like calling Modesto home.

Right now, I am building Pocket Check, a personal finance app.

Projects

US map shaded by sales region

A sales map you can drill into, from the whole country down to a region, a state, and a single rep, with every account colored by attainment against goal. I built it on my own as a Power BI custom visual; it inherits the warehouse's row-level security, so each rep sees only their territory. It replaced a static slide deck. The demo runs on fake data.

Power BI custom visual
ERP CRM Pipelines scheduled Lakehouse + warehouse Bronze Silver Gold AI layer queries data Automated reports Power BI 40+ reports App viewing layer

Data platform

2025

Co-built with my partner: everything in this diagram was built during my time there, by one of the two of us. Pipelines pull from the ERP and CRM into a lakehouse and warehouse laid out in medallion layers. From there, an AI layer queries the warehouse and sends the recurring reports out on a schedule, and 40+ Power BI reports are packaged into a single app that the company uses as its front door to all of them.

Microsoft Fabric, Power BI
drag to rotate

CAD ice tray

2024

Took a couple of CAD courses, designed this in Fusion 360, and eventually 3D printed it.

Fusion 360, 3D printing
Hand-tufted rug in green topographic layers

An odd step I would not have expected, but I made a rug.

Hand tufted

Ventures

Things I have started on my own.

Work

Education

Community

Contact

westley.business@gmail.com

Based in Modesto, California. Always open to interesting opportunities, especially anything involving startups.